The last star wars movie, ‘Rogue One’, grossed $290 million in its opening weekend in the US. Around the same time last year back in 2016, When that happened, Disney’s stock went up over 2% the following Monday. Now fast forward to this past weekend where the latest Star Wars blockbuster, ‘Last Jedi’, opened this weekend raking in $220 million. Although this isn’t quite as high as ‘Rogue One’s’ opening weekend, it still beat expectations set by movie fans and analysts with an opening weekend of $220 million in the U.S. and the Canada. The flick also grossed $230 million in other countries worldwide with the exception of China, where it is set to open next month. Disney had expected it’s international weekend debut to reap $225 million, so although $230M is largely insignificant, it is also a welcome surprise for the creators of Mickey Mouse.
The last profit
Many expect the latest Star Wars film to be the highest grossing movie of 2017 despite disappointing reviews by fans. Even Tech Crunch, a site widely read by the very Sci-fi geeks that will often be among the first to wait in line for tickets while buying up merchandise related to the franchise released a scathing article on the film. In it, the author expressed hopes that the Last Jedi will indeed be the last Star Wars movie…ever. Some of the reasons included (spoiler alert) the death of Luke Skywalker, the fact that Han Solo was already discarded in 2015’s ‘The Force Awakens’ as well as the notion that ‘actor Carrie Fisher’s death last year means her iconic character Leia Organa can’t plausibly continue to offer nostalgic continuation to the rebel cause in the forthcoming final episode from this main plotline.
A long time ago in galaxy far, far away
Besides, can the next Star Wars movie really be centered on Chewie alone? Don’t get me wrong, I love the orally challenged oversized furball, but how much dialogue can be written in for a character who does nothing but growl. Furthermore, droids C-3PO and R2-D2 can’t exactly muster up the emotional drama that the original trio of Han Solo, Luke Skywalker and princess Leia could. Yes, I realize that there’s still Rey, Finn and Poe to carry on the trilogy. However they simply lack the chemistry of the original trio that we all (at least those of us old enough who can actually afford for these movie tickets) grew up on. But that might not even matter. That’s because as long as the same die-hard crowd is willing to dish out their hard-earned cash for whatever movie has the words ‘Star Wars’ in it, Disney could be sitting on a perpetual cash cow. This begs the question- Do Disney’s shares have ‘the force’?
Found this article interesting?
Want to see how quickly you can take your first steps in the world of online trading?
iFOREX has one of the most popular training packages.