Is it an 8? Is it an X? Is it all black?
Yay, another iPhone. If you’re a tech fan or a gadget junky, you’ve come to the wrong place. A simple web search will provide more spoilers or pseudo-spoilers about the new devices that will put that Game of Thrones hack/leak to shame. While many questions are still a big mystery, what we really care is how the markets will react.
In the past, Apple launchings of new products and services have rattled the markets, both leading and following the events. Share price of its major competitors and its own, have been through major volatility, regardless of the likeability of the new products. For example, in the 6 months leading to the iPhone 6 launch, Apple Share prices went up almost 40%, of which, 11% within the last month leading to the event. In the two weeks following the iPhone 7 launch, Google share has dropped 7.3%
If indeed, Apple will reveal the very mysterious “iPhone X”, analysts hope that its higher price (some estimates are putting a $1,000 price tag on it) will drive Apple sales high enough to make it the first trillion-dollar publicly traded company.
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